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Google’s Alphabet or Alphabet’s Google? Which is which?

You may have heard by now about Alphabet, the new business model from Google.

Larry Page will become Alphabet’s CEO. Sergey Brin will be its president, and Eric Schmidt will be the executive chairman of Alphabet. Ruth Porat will be its CFO, and David C. Drummond will be the chief legal officer and secretary. The company’s chief business officer, Omid Kordistani, will step down and become “an advisor to Alphabet and Google” according to the company’s SEC filing.

Page, Brin, Schmidt and Drummond will leave Google, whereas Porat will keep her CFO role there and Pichai will take over as CEO.

Google Alphabet


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