It seems a good habit these days to have a blog. It gets really close to a Content Management System, it has incorporated feeds, it’s got blogrolls, and… it’s a trend. I remember the days when CMSs started to take over manually-crafted static web sites. It was a real war. Everyone had a CMS web site, even a small one. With built-in search system, breadcrumbs, no HTML knowledge required, maybe some CSS for styling, and more.
Well, blogs are better, in my opinion. Yes, even for a corporate site. Add new pages for your services, products and testimonials, and turn the blogging engine into a news engine, or a changelog for one of your products. Turn the comments off, pick one of the thousand templates available on the Internet, brand it, and you’ve got a fresh new corporate site.
And that’s about it. Try and find more pros and cons of this blog ascendency on corporate sites. Try and imagine Microsoft.com running on WordPress. A black and blue theme, Microsoft branded and customized, with Vista ads everywhere. It’s nice, isn’t it? And they might have a chance to lose those .asp and .aspx pages.
Or imagine Adobe.com running on WordPress (I am a WordPress fan). They’d have to work a little on that 2-level top menu, but that’s all. With a little CSS and HTML knowledge, you might turn a regular blog into a 10 star (out of 10) corporate web site. And you wouldn’t have to worry about creating tens of pages for your products and services, or developing a full-option database. No. It’s already there. Just pick a blog engine. And install it.
And then launch it with “Butterfly Media Romania Corporate Sites adopts WordPress as a platform for their next generation web site”. You can even add a “NOW IN BETA” badge, so you can add or remove stuff while the site is online. It’s cool to be BETA! But that’s another article, some other day.
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