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“Growth is our top priority,” said Zuckerberg, in an onstage interview Thursday with the event’s program chair, John Battelle. “We’re not focused on optimizing for revenue. That doesn’t mean we don’t have a revenue strategy.”

A professional and (sometimes) flawless approach to promoting a web site or a web service.

Facebook, the fast-growing consumer social networking site, doesn’t need money, its CEO said at the Web 2.0 Summit.

Facebook co-founder Mark Zuckerberg said his company isn’t worried about revenue for now. He pointed out that Facebook has two revenue channels, direct ad sales to brand advertisers and a self-service online ad platform that lets advertisers buy ads with a credit card. Facebook works with two-thirds of the top U.S. advertisers, and approximately 25 percent of the country’s retailers created Facebook pages in 2008 to promote their offerings, according to a survey by, a unit of the National Retail Federation. Facebook also has “thousands and thousands” of marketers buying self-service ads.

What about my comparison? It’s a best practice to grow a site and bring it to a high level and then monetize it. It’s the perfect strategy not to squeeze unwanted ad banners into your readers attention. They will eventually leave. And what about grand scheme strategy of “monetizing right from the start”?

Down the drain with it. Professionalism is more than 2 or 3 colour matching ad banners/units in the middle of your web page. ;)

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3 thoughts on “Bloggers Should Learn From Facebook

  1. The only problem with Facebook is that you can’t view content unless you are a member, but I guess you can’t search it without being a member either so it balances out. As for myself, I stay away from Facebook and go for more public marketing strategies…


  2. I finally have a facebook, but am learning how to use it for marketing, please post more articles reagarding this, signing up on your RSS

  3. Interesting stuff . I love facebook to help stay connected with old friends.
    I too am also still learning how to use if for marketing our softwise website. Facebook for sure has a lot of potential, and I am interested to see how and when they start making lots of money. Last I heard, the CEO was worth 1 billion. Thanks for the info!

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