Continuing my first ramblings about corporate identity, here are some notes on corporate identity and the web.
On the web you find lots of hints concerning web design and usability of web pages. But
how do you compare web pages? Which ones are good or bad? What does a homepage say about your
First of all classic corporate identity theory speaks of three different areas:
The web community synonymously uses corporate design and corporate identity, putting a very strong focus on the graphical side of the user interface. However, other factors are relevant as well.
Very important is the way an organization can be reached. Some web pages do not provide a contact point at all, others just provide an email address. Some provide web forms to be filled
in. Research has shown that the sender should be free to choose the medium. So a web form allows for easy processing but not for free choice of contact. The ideal web site provides a contact person with an email and a phone number. Fax is good, but seems to lose importance, as some studies showed lately.
When we want to encourage people to get in touch, people should be presented on the page instead of machines or technology. This may cause trouble however for companies or organizations that are focused on technology only. Basic sales experience however shows that people buy from people.
Another important set of variables deals directly with interactivity. So, a forum or a blog is a very important means for enhancing a web site’s interactivity.
So, as a conclusion, the graphics is not everything, but it is the most important for creating an image of the company/product/service.
So, I have (not completed yet as of my brand awareness plan) a main web site and a blog. A forum does not apply yet, but as my products evolve, one will be created.
Once a week or so we send an email with our best content. We never bug you, we just send you our latest piece of content.
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