Why do organisations need to develop a corporate identity?
Companies face challenges to their identity from all sides. These are the principal reasons why identity is becoming an increasingly important topic in company boardrooms.
What is identity?
Every organisation carries out thousands of transactions every day: it buys, it sells, it hires and fires, it makes, it paints, it cleans, it promotes, it informs through advertising, the web and other media– and so on. In all these transactions, the organisation will in some way be presenting itself – or part of itself – to the various groups of people with whom it deals. The totality of the way the organisation presents itself can be called its identity. What different audiences perceive is often called its image.
Because the range of activities is so vast and the manifestations of identity are so diverse, the corporation’s identity needs to be actively and explicitly managed. Identity management like financial management or information systems management, is a corporate resource which embraces every part of the organisation.
Once a week or so we send an email with our best content. We never bug you, we just send you our latest piece of content.
If you found any value in this post, agree, disagree, or have anything to add - please do. I use comments as my #1 signal for what to write about. Read our comment policy before commenting! Comments such as "Thank you!", "Awesome!", "You're the man!" are either marked as spam or stripped from URL.