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14 website engagement metrics every marketing team should be tracking

2 days ago from ciprian in Growth Hacking (47 words, 42 views, 0 replies)

Here are the 14 website engagement metrics every marketing team should be tracking:

  1. Bounce Rate
  2. Pages Per Session (or Page Depth)
  3. Average Session Duration
  4. Click-Through Rate (CTR)
  5. Exit Rate and Top Exit Pages
  6. Returning Visitors
  7. Time on Page
  8. Goal Conversions and Event Tracking
  9. Dollars Per Visitor
  10. New Leads
  11. Leads Per Visitor
  12. Conversion Path
  13. Value by Source/Medium
  14. Link Sharing

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