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A Simple Marketing Audit: The Why And How

3 weeks ago from ciprian in Inbound Marketing (82 words, 27 views, 0 )

A marketing audit is the act of summarizing, reviewing, and analyzing a company’s marketing goals, strategies, and results.

Essentially, you will compile a summary of all the marketing activities your company does and see whether these activities are actually producing the results you expected them to.

To make it actually useful, a marketing audit needs certain characteristics:

A marketing audit needs to be recurring unbiased, honest, and actionable

Marketing is never stagnant. People change, your product changes, your channel mix changes.

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