A marketing audit is the act of summarizing, reviewing, and analyzing a company’s marketing goals, strategies, and results.
Essentially, you will compile a summary of all the marketing activities your company does and see whether these activities are actually producing the results you expected them to.
To make it actually useful, a marketing audit needs certain characteristics:
A marketing audit needs to be recurring unbiased, honest, and actionable
Marketing is never stagnant. People change, your product changes, your channel mix changes.