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Identifying the Best Marketing Platforms

4 months ago from ciprian in Inbound Marketing (109 words, 87 views, 0 replies)

Knowing everything about your users doesn’t just help you create the content they want. It also helps determine where to share that content. With so many social media options available, it’s essential that you understand which platforms your audience is on, and when.

Here’s a nice breakdown of the biggest platforms and the age groups that use them.

Facebook

Ages 13-17: 51%
Ages 18-29: 81%
Ages 30-49: 78%
Agues 50-64: 65%
Ages 65+: 41%

Instagram

Ages 13-17: 72%
Ages 18-29: 64%
Ages 30-49: 40%
Ages 50-64: 21%
Ages 65+: 10%

Twitter

Ages 13-17: 32%
Ages 18-29: 40%
Ages 30-49: 27%
Ages 50-64: 19%
Ages 65+: 8%

LinkedIn

Ages 18-29: 29%
Ages 30-49: 33%
Ages 50-64: 24%
Ages 65+: 9%

Snapchat

Ages 13-17: 69%
Ages 18-29: 68%
Ages 30-49: 26%
Ages 50-64: 10%
Ages 65+: 3%

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