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#StarbucksCup on #GoT: What to Do When a PR Lottery Ticket Falls in Your Lap

4 months ago from ciprian in Inbound Marketing (85 words, 147 views, 0 replies)

Starbucks did three incredibly smart things with the whole Game of Thrones situation:

1 – They kept the conversation on the channel where it started. This is all about Twitter.

2 – They kept it simple. Just one tweet. Just one.

3 – They tied it to business. The new Dragon Fruit drink is just in launch phase. What better way to promote than to tie to the biggest TV show of the season? Conspiracy theories are rampant at this point, by the way.

Any other conspiracies you can think about?

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