getButterfly
Resume

NAVIGATION

ATTRIBUTION

getButterfly
Dublin, Ireland

All Content Copyright ©2019
getButterfly

#StarbucksCup on #GoT: What to Do When a PR Lottery Ticket Falls in Your Lap

2 weeks ago from ciprian in Inbound Marketing (85 words, 73 views, 0 )

Starbucks did three incredibly smart things with the whole Game of Thrones situation:

1 – They kept the conversation on the channel where it started. This is all about Twitter.

2 – They kept it simple. Just one tweet. Just one.

3 – They tied it to business. The new Dragon Fruit drink is just in launch phase. What better way to promote than to tie to the biggest TV show of the season? Conspiracy theories are rampant at this point, by the way.

Any other conspiracies you can think about?

Read full post or go back to latest discussions

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Privacy Policy