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Facebook Campaign

This experiment is about focusing all your efforts on one single social network for 30 days. I will use Facebook for the first phase, then Twitter, then Google+, then LinkedIn.

I used to use Buffer to schedule my posts, but I am now using the native publishing and scheduling options provided by Facebook. Buffer shows me the optimal timing to post updates, so I am going to take advantage of this feature. For the site I’m experimenting with, these times are:

  • 02:53
  • 03:24
  • 11:24
  • 21:03
  • 22:25

These hours are based on the Facebook page activity and it should be updated every week, based on the current posting activity.

As the site I’m experimenting with has a blog, I will post at least 3 and at most 5 updates per day. As I need 5 daily posts to add to Facebook, I’ll also update older articles.

The plan is as follows:

  1. Post 5 updates to the Facebook page
  2. Post 5 updates to the Facebook profile
  3. Update the product I’m promoting twice (every two weeks).

The product is a WordPress plugin, so I am going to post lots of updates during these four weeks.

Note that for this campaign, I’m going to start with a cold Facebook page and a stale email list.

If you want to stay in the loop with this experiment and you’re a WordPress user, follow us here – facebook.com/getButterfly.


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