This experiment is about focusing all your efforts on one single social network for 30 days. I will use Facebook for the first phase, then Twitter, then Google+, then LinkedIn.
I used to use Buffer to schedule my posts, but I am now using the native publishing and scheduling options provided by Facebook. Buffer shows me the optimal timing to post updates, so I am going to take advantage of this feature. For the site I’m experimenting with, these times are:
These hours are based on the Facebook page activity and it should be updated every week, based on the current posting activity.
As the site I’m experimenting with has a blog, I will post at least 3 and at most 5 updates per day. As I need 5 daily posts to add to Facebook, I’ll also update older articles.
The plan is as follows:
The product is a WordPress plugin, so I am going to post lots of updates during these four weeks.
Note that for this campaign, I’m going to start with a cold Facebook page and a stale email list.
If you want to stay in the loop with this experiment and you’re a WordPress user, follow us here – facebook.com/getButterfly.
Once a week or so we send an email with our best content. We never bug you, we just send you our latest piece of content.
If you found any value in this post, agree, disagree, or have anything to add - please do. I use comments as my #1 signal for what to write about. Read our comment policy before commenting! Comments such as "Thank you!", "Awesome!", "You're the man!" are either marked as spam or stripped from URL.