Win a free copy of “Winning on the Web: The Executive Pocket Guide to SMARTER MARKETING”. It’s the book I was reading a couple of weeks ago. It’s very interesting, highly readable and leaves you with a taste of “Hey, I know just what to do next!” feeling in your brain.
Smarter marketing is simple: marketing powered by clear, relevant and actionable insight—and more than likely today, the richest source of that insight comes from analyzing the activity and behavior of customers and prospects visiting your web site.
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