Loading time affects your bottom line. And your CTR. And your conversions. And your pocket.
Every second counts
Loading time is a major contributing factor to page abandonment. Or bounce rate. The average user has no patience for a page that takes too long to load, and justifiably so.
Observation: slower page response time results in an increase in page abandonment. If a page takes more than 4 seconds to load, the bounce rate doubles exponentially.
Website performance affects shopping behaviour
Mobile vs. desktop
Mobile Internet users expect a web-browsing experience on their phone that’s comparable to what they get on their desktop or laptop. Most users are aware that their phone had slower load times than their desktop. And this without a responsive web site design.
A 1 second delay in page response can result in a 7% reduction in conversions.
If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.
According to loads.in, getbutterfly.com loads in 6.9 seconds, with CloudFlare activated (this means it needs a bit more optimization), diamante.ro loads in 3.2 seconds, on a local VPS, and maschio-shop.ro in 7.4 seconds (lots of custom fonts from Google – time to say goodbye). Also, time to make some optimizations.
Courtesy of kissmetrics.com
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