Nothing reflects a CEO’s ideas and strategies more than the company he leads. And nothing offers a quicker glimpse of an organization’s image than its logo. So it comes as no surprise that last year’s corporate branding and re-branding served a broad range of chief executives’ strategic purposes. New leaders often expressed their presence with a broad change, while veteran CEOs brushed away cobwebs to create a fresh start. Some trademarks were born from mergers, some from acquisitions; many were simply attempts at renewing a brand. So how successful were the most recent crop of logos—and, consequently, CEOs—at accomplishing their new missions? Some more than others.
This is exactly what intend to do. As my main web site changed design, the corporate identity process stalled. It even went back. I’m still working on creating the manual, so stay in the neighbourhood.
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