Yesterday I received a mail from Google Analytics about their new benchmarking feature. I usually use Analytics on my English blogs and sites, and no other tracking service, so I got interested and read the news.
We’re also happy to announce industry benchmarking as the first new feature available to those who opt to share their data. Benchmarking lets you compare your metrics against industry verticals.
Sounds interesting so I tried to find out more.
Benchmarking is an optional Google Analytics service that shows how your website’s statistics compare against other industry verticals. In the beta version of this service, you are able to compare your site’s Visits, Pageviews, Pages per Visit, Bounce Rate, Average Time on Site, and New Visits data against benchmark data from categories of other participating websites. You can use this data to gain broader context for your site so you can identify additional opportunities to improve your site’s metrics.
That’s a really interesting point of view. How my blogs compare against my competitors. I activated the service and I’ll have to wait about 2 weeks to receive the first reports.
Once a week or so we send an email with our best content. We never bug you, we just send you our latest piece of content.
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