getButterfly Logo getButterfly code wrangling since 2005

I have recently started reconsidering blogging and restarting it. It’s been a while since I did it on a regular basis. And I like to write and share experiments. I stopped working directly with clients and shifted my focus towards SaaS.

I will now share my reintegration process, a loose series of actions, more or less precise, with zero resemblance with a space shuttle’s orbit re-entry. I have been developing themes and plugins, but during the past months (dare I say years?) I lost control and traffic dwindled. What now?

I started collecting clicks (I have a jar at home), generating heatmaps and testing A/B variants of parts of my site. I will keep the current tests running for 30 days, gathering data and insights and slowly writing articles. Documenting my actions.

Space Shuttle Re-Entry

Here’s what I’m currently working on:

  1. Testing various pieces of information on my landing pages.
  2. Building a fast mobile menu.
  3. Improving mobile experience.

At the same time, I purchased a new domain – – and I intend to do something about it. It’s going to happen relatively soon.

I have also restarted reading books. Not audiobooks or Kindle books, but physical, paperback books. My list of read books reached 25 during the past 2 years and it’s steadily growing.

Subscribe to getButterfly Blog

Once a week or so we send an email with our best content. We never bug you, we just send you our latest piece of content.

If you found any value in this post, agree, disagree, or have anything to add - please do. I use comments as my #1 signal for what to write about. Read our comment policy before commenting! Comments such as "Thank you!", "Awesome!", "You're the man!" are either marked as spam or stripped from URL.

Leave a reply