Here’s a general, beginner-oriented mostly, common sense rules for SEO. It’s the first steps before and after purchasing a domain:
- URLs should be keyword optimised and user friendly (avoid
- Use hyphens instead of underscores to separate words within the URL.
- URL length should be under 100 characters.
- Keep URLs lowercase.
wwwversions of URLs should redirect to the
example.comshould 301 to
httpversions of URLs should redirect to the secure
http://www.example.comshould 301 to
/index.htmlstyle URLs should rewrite to
Website crawlers & bots
- Include both HTML and XML sitemaps to help users and crawlers discover your site’s structure and content (sitemaps should automatically update with the addition/removal/editing of pages).
metarobots tags should only block select directories/pages as required.
- An editable
rel="canonical"tag should be implemented on every page.
Semantic Web, Schema and Rich Snippets
- Implement any structured data (Schema) elements relevant to your website including breadcrumbs, event, organization, local business, ratings/reviews, price, product, images for eCommerce etc.
Multi-platform & Multi-device
- Cater for multiple devices including desktop, mobile and tablet.
- Site should work across all browsers and major operating systems.
- Ensure site conforms to Google’s Mobile SEO Best Practices.
- Implement Google Tag Manager across all pages incorporating Google Analytics and, optionally, Google Ads Remarketing codes as applicable.
- Implement Google Search Console and Bing Webmaster Tools.
- Redirect users to a “thank you” page after any form submission.
Note that, in 2021, web standards count more than ever. A well-formed web document will help your site rank better.