Here’s a general, beginner-oriented mostly, common sense rules for SEO. It’s the first steps before and after purchasing a domain:
- URLs should be keyword optimised and user friendly (avoid
- Use hyphens instead of underscores to separate words within the URL.
- URL length should be under 100 characters.
- Keep URLs lowercase.
www versions of URLs should redirect to the
www version (e.g.
example.com should 301 to
http versions of URLs should redirect to the secure
https version (e.g.
http://www.example.com should 301 to
/index.html style URLs should rewrite to
Website crawlers & bots
- Include both HTML and XML sitemaps to help users and crawlers discover your site’s structure and content (sitemaps should automatically update with the addition/removal/editing of pages).
meta robots tags should only block select directories/pages as required.
- An editable
rel="canonical" tag should be implemented on every page.
Semantic Web, Schema and Rich Snippets
- Implement any structured data (Schema) elements relevant to your website including breadcrumbs, event, organization, local business, ratings/reviews, price, product, images for eCommerce etc.
Multi-platform & Multi-device
- Cater for multiple devices including desktop, mobile and tablet.
- Site should work across all browsers and major operating systems.
- Ensure site conforms to Google’s Mobile SEO Best Practices.
- Implement Google Tag Manager across all pages incorporating Google Analytics and Google Ads Remarketing codes as applicable.
- Implement Google Search Console and Bing Webmaster Tools.
- Redirect users to a “thank you” page after any form submission.
Note that, in 2019, web standards count more than ever. A well-formed web document will help your site rank better.
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