SEO Tools, Skills, and Experience

Ciprian on Tuesday, September 27, 2022 in SEO

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SEO Tools, Skills, and Experience

Table of Contents

🌟 Where does my SEO experience come from?

βœ… Developing optimization strategies based on competition research and current website traffic analysis
βœ… Collecting and analyzing data and results over specific periods of time
βœ… Being in touch with the web development team or having direct access to make code changes
βœ… Editing SEO-relevant content, such as titles, descriptions, headings, lists, tables of contents and more
βœ… SEO keyword research
βœ… SEO link building (citation building)
βœ… Website architecture, UI, UX, topic clusters, silo structures
βœ… On-page SEO
βœ… Off-page SEO
βœ… Technical SEO

🌟 What tools do I need in my daily work as an SEO specialist?

βœ… Common sense
βœ… Google Search Console
βœ… Google Analytics
βœ… Google Tag Manager
βœ… Google Trends
βœ… Page Speed Insights
βœ… GTmetrix
βœ… Rich results testing (Schema markup testing tool)
βœ… Google Business Profile
βœ… Ahrefs
βœ… SEMrush
βœ… Various web tools and browser extensions
βœ… Bing Webmaster Tools
βœ… β€œPeople also ask” style databases
βœ… β€œAnswer the public” style databases

🌟 What skills do I require?

βœ… SEO technical & programming Skills (HTML, CSS, JavaScript)
βœ… Mobile SEO and UX optimization
βœ… SEO keyword research
βœ… Link building
βœ… Google tools (GA & GSC)
βœ… A/B testing
βœ… Local SEO
βœ… Social skills
βœ… Analytics SEO skills
βœ… SEO data skills
βœ… Drive, motivation & adaptability
βœ… Critical thinking and discipline
βœ… Communication and writing
βœ… Flexibility prioritization and project management
βœ… Ability to use (or quickly learn) popular SEO tools
βœ… Content SEO marketing

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