Table of Contents
- 🌟 Where does my SEO experience come from?
- 🌟 What tools do I need in my daily work as an SEO specialist?
- 🌟 What skills do I require?
🌟 Where does my SEO experience come from?
✅ Developing optimization strategies based on competition research and current website traffic analysis
✅ Collecting and analyzing data and results over specific periods of time
✅ Being in touch with the web development team or having direct access to make code changes
✅ Editing SEO-relevant content, such as titles, descriptions, headings, lists, tables of contents and more
✅ SEO keyword research
✅ SEO link building (citation building)
✅ Website architecture, UI, UX, topic clusters, silo structures
✅ On-page SEO
✅ Off-page SEO
✅ Technical SEO
🌟 What tools do I need in my daily work as an SEO specialist?
✅ Common sense
✅ Google Search Console
✅ Google Analytics
✅ Google Tag Manager
✅ Google Trends
✅ Page Speed Insights
✅ GTmetrix
✅ Rich results testing (Schema markup testing tool)
✅ Google Business Profile
✅ Ahrefs
✅ SEMrush
✅ Various web tools and browser extensions
✅ Bing Webmaster Tools
✅ “People also ask” style databases
✅ “Answer the public” style databases
🌟 What skills do I require?
✅ SEO technical & programming Skills (HTML, CSS, JavaScript)
✅ Mobile SEO and UX optimization
✅ SEO keyword research
✅ Link building
✅ Google tools (GA & GSC)
✅ A/B testing
✅ Local SEO
✅ Social skills
✅ Analytics SEO skills
✅ SEO data skills
✅ Drive, motivation & adaptability
✅ Critical thinking and discipline
✅ Communication and writing
✅ Flexibility prioritization and project management
✅ Ability to use (or quickly learn) popular SEO tools
✅ Content SEO marketing
Technical SEO specialist, JavaScript developer and senior full-stack developer. Owner of getButterfly.com.
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