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Even if you’re not buying links, you can still get affected by the Penguin Update. This isn’t an update about whether you are buying links or not buying links. This an update about how you’re trying to manipulate Google.

That’s the whole idea of Penguin Update.

The intended function is to penalize sites that:

  • Engage in “keyword stuffing”
  • Participate in “link schemes”
  • And are generally of low quality

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