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Saoirse Ronan

Actor Saoirse Ronan has worked for free on a new campaign encouraging food and drink manufacturers to become more sustainable.

The voluntary Origin Green programme was announced by Bord Bia, the Irish food board, today and it aims to get every Irish food and drink manufacturer signed up to an environmentally friendly charter by 2016.

To unveil the campaign, the 18-year-old actor from Carlow has fronted a stirring audio visual presentation on sustainability.

Origin Green is a unique programme which will allow Ireland to become a world leader in sustainable high quality food and drink production. The Origin Green programme is built upon the Origin Green Sustainability Charter which will commit participants to engage directly with the challenges of sustainability. This will include reducing energy inputs, minimising overall carbon footprint and lessening impact on the environment in order to increase efficiency and competitiveness.

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A screengrab of Irish actor Saoirse Ronan appearing in the new Bord Bia Origin Green campaign video.

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