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No matter how many thousands of excellent quality articles you write, no one will read them. Why? It’s simple. People just don’t know about you. So, what do you do? Promote.

“Don’t get me wrong, content is still key, but if you write the best articles in the world, and no one reads them, will you still feel motivated to blog in the long term? I highly doubt it.”

Blog Herald has a nice view on this aspect of blogging.

“If nobody knows about your blog, it doesn’t matter how often you update it. Traffic is not going to increase no matter how many super high quality posts you put out. Making money from blogging is more about promotion than it is about making blog posts. This is something many bloggers don’t understand.”

Read The Art Of The Ramp at John Chow’s blog. He’ll say it better than me.

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