Sample Privacy Policy for Active Analytics

Active Analytics – A WordPress Analytics Plugin

Use the text below if you need to add or amend your existing Privacy Policy, when using the Active Analytics plugin.

Privacy Policy for Website Analytics

Thank you for visiting our website. This privacy policy outlines how we collect and handle your information when you interact with our analytics tools. We prioritize the security and privacy of your data and want to be transparent about the information we collect and how it is used.

Information Collected:

  1. Anonymized IP Address: We collect anonymized IP addresses to analyze trends, administer the site, and gather demographic information. These IP addresses are processed in a way that ensures the removal of any personally identifiable information.
  2. URL and Post ID: We collect the URL and post ID of the pages you visit to provide valuable insights into user engagement and content popularity.
  3. Device Type (Mobile or Desktop): We track the type of device used (mobile or desktop) to optimize the user experience and ensure compatibility across different platforms.
  4. Referrer (Last Page Only): We capture the referrer information to understand how users navigate to our site. We only collect the referrer of the last page visited to maintain user privacy.


We want to emphasize that we do not use cookies. We believe in minimizing the collection of personal data, and our approach is centered around user privacy.

How We Use Your Information:

The information we collect is used for statistical analysis, to improve our website’s functionality, and to enhance the overall user experience. None of the collected data is shared with third parties, and all measures are taken to ensure the anonymity of the information.

Your Consent:

By using our website, you consent to the terms outlined in this privacy policy. If you do not agree with these terms, please refrain from using our analytics tools.

Updates to Privacy Policy:

This privacy policy may be updated from time to time, and any changes will be reflected on this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

If you have any questions or concerns about our privacy practices, please contact us at [your contact information].

Thank you for visiting our website!