Enable Bulk Discount: This setting allows store owners to offer discounts to customers who purchase multiple items at the same time. This can be useful for encouraging bulk purchases and increasing average order value. For example, a store may offer a 10% discount when customers buy 3 or more t-shirts.
Discount Amount: This setting determines the amount of the discount that will be applied. For a percentage-based discount, the store owner could offer 10% off when customers reach a certain purchase threshold. For a fixed discount, the store owner may offer $5 off orders over $50. This gives flexibility to structure discounts that make sense for the business.
Discount Type: The store owner can choose whether the discount should be a percentage of the order total or a fixed monetary amount. Percentage-based discounts are useful for promoting larger basket sizes, while fixed discounts are simpler to understand for customers.
Sale Starts/Sale Ends: These settings allow the store owner to schedule bulk discounts for specific time periods, such as a limited-time sale or seasonal promotion. This helps create a sense of urgency and can drive more immediate sales.
Exclude Sale Products: In some cases, the store owner may want to exclude products that are already on sale from the bulk discount. This prevents customers from “stacking” discounts and ensures the bulk discount is applied appropriately.
Use Regular Price: This setting determines whether the bulk discount should be calculated based on the regular product prices or the currently discounted sale prices. Using the regular price ensures a consistent discount structure.
Exclude/Include Product Type, Category, Tag: These settings give the store owner granular control over which products are eligible for the bulk discount. They may want to exclude certain product types, categories, or tags that don’t align with the discount promotion. Or they may want to target specific high-margin categories.
Exclude/Include Product(s), SKU(s): Similarly, the store owner can selectively include or exclude individual products or SKUs from the bulk discount. This allows them to fine-tune the discount rules to meet their business objectives.
Overall, these bulk discount settings provide store owners with a powerful tool to incentivize larger purchase quantities, boost average order value, and run targeted promotional campaigns.