Currently browsing WordPress Analytics
Tuesday, February 17, 2026
How to Track WordPress Visitors Without a Cookie Banner (GDPR Compliant)
Cookie banners are everywhere. They slow sites down, frustrate visitors, and — according to a growing body of research —…
Tuesday, February 17, 2026
How to Read Your Active Analytics Dashboard: A Plain-English Guide
Installing Active Analytics takes about two minutes. Understanding what you’re looking at afterwards is what this guide is for. Each…
Tuesday, February 17, 2026
Cookieless Analytics for WooCommerce: Track Sales Without Third-Party Data
Most analytics guides for WooCommerce start from the same assumption: that you need Google Analytics 4, a GA4 connector plugin,…
Tuesday, February 17, 2026
GDPR-Compliant WordPress Analytics: What You Can (and Can’t) Collect
If you run a WordPress site and collect any data about your visitors, GDPR applies to you — regardless of…
Tuesday, February 17, 2026
How Active Analytics Compares to Plausible, Fathom, and Simple Analytics
The privacy analytics space has grown significantly since GDPR created demand for GA4 alternatives. Four tools dominate the conversation: Plausible…
Tuesday, February 17, 2026
Active Analytics vs Matomo: Which Privacy-First Analytics Is Right for WordPress?
If you’ve decided to move away from Google Analytics 4, you’ve already made the right call. The harder question is…
Tuesday, February 17, 2026
Active Analytics vs Google Analytics 4: Which Is Right for Your WordPress Site?
Google Analytics 4 (GA4) is complex, intrusive, and often non-compliant with modern privacy laws like GDPR and CCPA. For site…
Tuesday, February 17, 2026
Event Tracking, Email Reports, and Content Insights in Active Analytics
Three Powerful Features to Transform Your Website Analytics Active Analytics just got a major upgrade! We’re excited to introduce three…
Tuesday, February 17, 2026
How to Use the Active Analytics Content Report to Find Your Best WordPress Pages
How to identify and update your underperforming pages using the Content Report If you’ve ever wondered which pages on your site are…
Tuesday, February 17, 2026
Why Active Analytics is a Good Alternative to Its Competitors: A Comprehensive Guide
In today’s digital landscape, understanding how visitors interact with your website is crucial for making informed decisions about content, design,…
Tuesday, February 17, 2026
The Complete Guide to WordPress Analytics Without Google: Privacy, Compliance, and What Actually Matters
Introduction: Unlocking Your Website’s Story, Simply Understanding who visits a website, what content captures their attention, and where they originate…
Tuesday, February 17, 2026
How Active Analytics Stores Data Without Slowing Down Your WordPress Database
I have released a new version of the Active Analytics plugin for WordPress. This version focuses entirely on data storage,…
Tuesday, February 17, 2026
Tracking pageviews, sessions and unique users in WordPress using Active Analytics
For almost 2 years, I’ve been tracking WordPress visits using my Active Analytics plugin. I’ve gradually removed Google Analytics from…
Tuesday, February 17, 2026
Why Most WordPress Analytics Plugins Get Slow (And How Active Analytics Was Built Differently)
Active Analytics has become a daily necessity, and the data is available at a glance with the most relevant information…